Editor’s note: David Krumboltz’s regular column is on hiatus until further notice due to the ongoing COVID-19 pandemic. In its place, we’re running some of Dave’s favorite past columns. This one originally ran in March 2017.

Presented as a 1936 model, Ford Motor Co. introduced the Lincoln Zephyr on November 2, 1935. These were tough economic times, and the country was still suffering through the Great Depression. The standard Lincoln, called the K-Series, was very pricey at about $4,000, or about $71,600 in today’s dollars, and sales were slow.



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