LEGO Group and Nintendo partner to take legendary brick-building to a new level (via LEGO/Nintendo)

Nintendo and LEGO go together like Mario and Luigi.

So it’s no surprise that the two mega makers have joined forces to create an IRL take on the classic Super Mario platform adventure.

Neither a video game nor a traditional brick-based set, the upcoming LEGO Super Mario features an interactive plumber who races against the clock, collects coins, and faces big bads.

“We are very excited to bring Mario into the physical world through interactive and social LEGO play,” according to Julia Goldin, chief marketing officer and executive vice president of the LEGO Group.

A match made in a child’s imagination, it’s a wonder the companies haven’t teamed up before.

“With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favorite character,” Goldin said.

“By seamlessly incorporating the latest digital technology,” she continued, “LEGO Super Mario is a highly social, interactive, and collaborative experience for kids.”

The fact that LEGO is marketing this product primarily to children is their first mistake: I know a number of grown adults who would happily spend afternoons constructing an IRL Mario landscape, crushing Goombas, and avoiding fire pits.

“I have always liked LEGO products and how they help children use their imagination to play,” Takashi Tezuka, executive officer and game producer at Nintendo, said in a statement.

“The new product we created together with the LEGO Group seeks to combine two different styles of play,” he continued. “One where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”

LEGO Super Mario is expected to launch later this year. There is no word yet on pricing.

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