American multinational company, Google has been on a mission in offering support to thriving diverse, and inclusive startup communities around the world.
Recently, the company announced the selection of 60 eligible black-founded startups across Africa for its second cohort of Google for startups Black Founders Fund (BFF) for Africa.
The startups joining the program will receive a total of $4 million in equity-free funding and support to enable them to scale up their ongoing project.
They will also receive support in the form of a 6-month training program that includes access to a network of mentors to assist in tackling challenges that are unique to them.
The selected startups will also be part of tailored workshops, support networks, and community-building sessions.
The 60 grantees will get non-dilutive funding between $50,000 and $100,000, and up to $200,000 in Google Cloud credit.
It is interesting to note that 50% of women-led businesses made up part of guarantees as they hail from countries such as Botswana, Cameroon, Ethiopia, Ghana, Kenya, Nigeria, Rwanda, Senegal, South Africa, and Uganda.
These women-led businesses specialize in sectors such as fintech, healthcare, e-commerce, logistics, agtech, education, hospitality, and smart cities.
It doesn’t come as a surprise that Nigeria is among the top five countries with the most startups selected for the program with twenty-three grantees, followed by Eastern African country Kenya with twelve grantees, Rwanda with six grantees, South Africa with five grantees, and Uganda with four grantees.
Botswana and Senegal have one selected startup each, Cameroon and Ghana both have three grantees each while Ethiopia has two selected grantees.
Africa is a diverse continent with massive opportunities but the continent is faced with the challenge of limited diversity in venture capital funding flow. We hope that the Black Founders Fund program will be able to bridge the gap of disproportionate funding between expat startups over local and b black-led companies.”, says Folarin Aiyegbusi, Head of Startup Ecosystem, SSA.
Launched in April 2012, the Google for Startups program has created over 4,600 jobs and raised more than $290m in funding.
The Google for Startups Black Founders Fund program will introduce the grantees in Africa to Google’s products, connections, and best practices which will help the founders to level the playing field as they build better products and services that add value to the African economy.
60 Startups Selected for Google for Startup Black Founders Fund
| Name | Country | About | |
| 1. | Agrikool | South Africa | Agrikool is an agritech platform that connects farming producers and buyers to a fair and reliable market. |
| 2. | Ajua | Kenya | Ajua is an end-to-end operating system for SMEs to build a credible online presence, get feedback on their businesses and manage the relationship with their customers. |
| 3. | Awabah | Nigeria | Awabah is a digital pensions platform for Africa’s workforce. |
| 4. | BAG Innovation | Rwanda | BAG Innovation is a virtual and gamified platform that offers real-time access to experiential learning for university students and recent graduates. |
| 5. | Bailport | Rwanda | Baliport is a cross-border, multi-currency payment platform focused on enabling intra-Africa & Africa-outbound money transfers through blockchain. |
| 6. | Bee | Cameroon | Bee finances motorcycles for drivers while also providing training and access to jobs. |
| 7. | Bookings Africa | Nigeria | Bookings Africa enables Africa’s gig workforce to digitise and monetize their skills by connecting clients efficiently and transparently to skilled talent across Africa. |
| 8. | Brastorne | Botswana | Brastorne enables rural villages to have access to the digital world without smartphones or data. |
| 9. | Built | Ghana | Built enables access to business and financial tools for Sub-Saharan African small and medium-sized businesses (SMBs). |
| 10. | BuuPass | Kenya | BuuPass is a travel startup – building digital rails for Africa’s intercity transport industry and supporting bus, train & flight transportation. |
| 11. | Cauri Money | Senegal | Cauri Money is a cashless remittance platform helping African migrants move money from around the world into mobile wallets in Africa. |
| 12. | Clafiya | Nigeria | Clafiya connects individuals, families, and businesses to health practitioners. Users can get access to convenient, quality, and affordable on-demand primary care from their mobile phones. |
| 13. | ClinicPesa | Uganda | ClinicPesa provides an easy-to-use platform where low-income users can set aside funds as low as $0.30 daily dedicated towards healthcare and get access to healthcare loans. |
| 14. | COVA | Cameroon | COVA is a digital insurance platform that enables partner businesses to easily and seamlessly deliver insurance products to their users. |
| 15. | CreditAIs | South Africa | CreditAIs provides credit scoring tools for micro-businesses and individuals that do not fit the existing traditional credit scoring models. |
| 16. | DohYangu | Kenya | DohYangu enables end consumers in Africa to shop FMCG products & get cashback rewards at various retail stores, saving up to 25%. |
| 17. | Easy Matatu | Uganda | Easy Matatu provides a mobile platform that allows commuters to book and pay for scheduled rides on vetted and inspected minibuses. |
| 18. | Eden Life | Nigeria | Eden Life provides an operating system for receiving and rendering essential services in Africa. It is focused on offering food, cleaning, laundry, and beauty services to their customers. |
| 19. | Estate Intel | Nigeria | Estate Intel provides reliable data to businesses that are investing or operating in the African real estate space. |
| 20. | Eversend | Uganda | Eversend is a neobank, providing critical financial products including cross-border financial services in Sub-Saharan Africa. |
| 21. | Exuus | Rwanda | Exuus empowers informal saving groups with a digital ledger, digital wallet, decentralised social credit score, and instant micro-loans to both groups and individuals. |
| 22. | Flex Finance | Nigeria | Flex Finance helps businesses in Africa to manage approval workflow, access credit, issue corporate cards to employees and make disbursements all from one platform. |
| 23. | FlexPay | Kenya | FlexPay is a merchant-embedded digital savings platform that rewards customers for saving up for purchases—a save now buy later (SNBL) solution at checkout. |
| 24. | Gamr | Nigeria | Gamr is an eSports tournament aggregation platform, helping African gamers discover tournaments they can play in and get rewarded for. |
| 25. | Garri Logistics | Ethiopia | Garri Logistics matches shippers looking to move cargo with vehicle owners and drivers, while finding optimal route pairings to reduce empty miles. |
| 26. | Haul 247 | Nigeria | Haul247 is a logistics platform that connects manufacturing companies and farmers with trucks and warehouses. |
| 27. | Healthlane | Cameroon | Healthlane provides advanced comprehensive health screening, personalised plans, biometric monitoring and genetic analysis as well as in-person and virtual visits with top-rated doctors . |
| 28. | Healthtracka | Nigeria | Healthtracka is a platform that allows users access on-demand healthcare services in the comfort of their homes. |
| 29.. | HerVest | Nigeria | HerVest offers a highly secured, women-focused financial platform that enables women to participate in key financial services, with a focus on female farmers. |
| 30. | Kapsule | Rwanda | Kapsule is a data-as-a-service company that helps healthcare providers, insurers, and pharmaceutical companies to make better decisions. |
| 31. | Keep IT Cool | Kenya | Keep IT Cool is an early-stage, fast-growing social enterprise that leverages technology to strengthen the African aquaculture and poultry value chain through cold chain and storage. |
| 32. | KUDIGO | Ghana | KUDIGO offers an omni-channel digital commerce platform to empower micro and small businesses in Africa. |
| 33. | Kyshi | Nigeria | Kyshi provides multi-currency accounts and remittance services to and from Africa. |
| 34. | Leja | Kenya | Leja is an Android/USSD application enabling African micro-entrepreneurs to digitise all their business transactions and manage all their finance in one place. |
| 35. | LifeBank | Nigeria | LifeBank leverages technology to provide value in multiple segments (production, marketplace and distribution) of the healthcare supply chain such as blood, oxygen and medical supplies. |
| 36. | Mapha | South Africa | Mapha provides delivery-as-a-service to businesses in peri-urban & township areas. |
| 37. | Norebase | Nigeria | Norebase provides a single digital platform and technology tools for entrepreneurs and businesses to start, scale, and operate in any African country and the United States. |
| 38. | OneHealth | Nigeria | OneHealth is an online pharmacy & healthcare platform that provides access to medicines, healthcare information, and solutions (Laboratory services & Doctors) to the last mile patient. |
| 39. | PesaChoice | Rwanda | PesaChoice bridges the gap in liquidity for low-middle income earners across the continent and drives access to financial services. |
| 40. | Pindo | Rwanda | Pindo is a cloud communication platform for businesses. It is optimised for developers. |
| 41. | Pivo | Nigeria | Pivo is a credit-focused digital bank for trade, supporting businesses across Africa |
| 42. | QShop | Nigeria | QShop is an easy-to-use DIY e-commerce platform designed to help small and medium-sized businesses scale and sell better online. |
| 43. | Rekisa | South Africa | Rekisa helps businesses create their e-commerce websites and assists them with various digital marketing activities. |
| 44. | Scrapays Inc | Nigeria | Scrapays is creating operating system infrastructure for the recycling value chain in developing nations. |
| 45. | Shiip | Nigeria | Shiip leverages web, mobile and API technology to connect individuals & businesses to delivery services in and out of Africa. |
| 46. | Solutech | Kenya | Solutech helps field-sales teams to sell more efficiently by leveraging powerful insights while providing FMCG companies with real-time data for day-to-day and strategic decision-making. |
| 47. | Spleet | Nigeria | Spleet leverages a ‘Rent Now, Pay Later’ model to drive its mission to ensure that every African can afford a space to live in. |
| 48. | Stears | Nigeria | Stears is a financial intelligence company providing subscription-based content & data to global professionals. Its mission is to build the world’s most trusted provider of African data. |
| 49. | Synnefa | Kenya | Synnefa is building Africa’s first mini-farm ERP connected to IoT sensors that provide soil data and farmer activity data to create a farmer experience score. This score passed on to financial partners to use on farmers’ credit score. |
| 50. | Technovera | South Africa | Technovera is an tech startup developing simple technologies aimed at improving last mile access in Africa. |
| 51. | TERAWORK | Nigeria | TERAWORK is an online freelance marketplace focused on matching freelancers to service buyers. |
| 52. | TIBU Health | Kenya | TIBU Health is an omnichannel healthtech company connecting patients to healthcare services and professionals at a time and location of their choosing. |
| 53. | Topset Education | Nigeria | Topset Education is an edtech platform that makes quality education accessible to Africans everywhere. |
| 54. | TopUp Mama | Kenya | TopUp Mama enables restaurants in Africa to purchase food supplies, access financial services and manage their business. |
| 55. | Wellahealth | Nigeria | Wellahealth provides technology and financial tools to healthcare providers and patients to enable affordability and accessibility of healthcare in emerging markets. |
| 56. | Xente | Uganda | Xente is a digital financial platform with in-built spend management to support businesses across Africa. |
| 57. | Zanifu | Kenya | Zanifu enable SMEs to purchase inventory and pay later. |
| 58. | ZayRide | Ethiopia | ZayRide is a customer-centric on-demand taxi service offering fast and convenient service throughout local areas in Ethiopia. |
| 59. | Zuberi | Ghana | Zuberi is a fintech platform based out of Accra, built to provide financial products and services to salaried workers in a way they have never experienced before. |
| 60. | Zuri Health | Kenya | Zuri Health provides affordable and accessible healthcare services to patients across Sub-Saharan Africa via mobile app, website, Whatsapp chatbot and SMS service. |
