Bengaluru: IT firms are looking to develop talent willing to learn languages other than English, to cater to non-English-speaking markets such as Japan and Germany, as the sector takes steps to expand into these regions.

The United States and UK markets provide a major portion of revenue for these IT and engineering R&D services companies, but growth is expected to come from non-English-speaking markets, for which language skills will be crucial.

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The IT firms are also willing to pay extra to get more tongues in the bag. “We want to expand to places like Japan and Germany and we need those language skills. We need to build those from school and college onwards. We also have a programme where if someone brings a language certification, we pay them 5% more in salary,” Ajay Prabhu, COO at QuEST Global Engineering Services, told ET. Companies are also spending their skilling budgets on foreign language training.

“In markets such as Germany, Switzerland, France, and the Nordics, it is hard to find professionals with a combination of technical and language skills. We, therefore, train candidates from other regions in these languages,” said Stefaan Van Hooydonk, Chief Learning Officer, Cognizant.





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