Israeli Firm Advances Vehicle Tech After Testing in Peachtree Corners – GlobalAtlanta

An Israeli firm is taking the next step commercializing its driver-assistance technology in part thanks to its work with Peachtree Corners, city known for its “living lab” for smart-city technologies.  

Home to CuriosityLab, an innovation center connected to the country’s only 5G-enabled autonomous-vehicle proving ground using public roads, Peachtree Corners has welcomed firms from around the world seeking to see their technologies in action outside the confines of a laboratory.  

Brodmann17, the Israeli company, claims to have created a software-only “perception technology” for assisted driving, reducing computing power required and space needed for driver-assistance systems. Its software, which is said to run on any CPU, was tested in Peachtree Corners in the city’s  “level 3” autonomous vehicle based on the Ford Edge. (Level 3 autonomy means that the vehicle can use environmental sensors and artificial intelligence to make its own decisions and practically drive itself, but an alert human is required to be present to override the system in case of a problem.)  

Building on this momentum, Brodmann17 has joined the 5G Open Innovation Lab in Seattle, giving credit to its work with Peachtree Corners in fostering introductions to key partners. 

“Our partnership with the City of Peachtree Corners and our ability to test and develop our technologies in a real-world environment, along with real connected infrastructure and data analysis, has been invaluable,” said Brodmann17 Co-Founder and CEO Adi Pinhas. “In addition, being part of 5GOIL and Peachtree Corners has helped us forge valuable relationships with partners like T-Mobile that benefit our long-term business objectives.”  

CuriosityLab now has a strong cadre of Israeli firms in pivotal fields like that have put their tech to use in Peachtree Corners, from cybersecurity firms Cyber 2.0 to Cynamics to real-time feedback monitoring solution ZenCity.  

“Brodmann17 is a perfect example of our commitment in working with talented deep learning engineers to prove out and scale technologies in a real-world smart city. The work Brodmann17 did here is making a global impact, with North American manufacturers now looking to leverage (Advanced Driver Assistance Systems) for their future vehicles,”said Brandon Branham, assistant city manager. 

Based in Tel Aviv, Brodmann17 reportedly raised $11 million in 2019. Learn more about the company in this TechCrunch article 

Learn more about the city’s partnership with Israel in this sponsored Global Atlanta article: How Israeli Innovation Helps Fuel a Georgia Smart City 


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