The company behind the Irish Fairy Door brand has moved to a new licensing model, with the shift contributing to a loss of €422,011 last year. Irish Fairy Door Company director Niamh Barry confirmed on Thursday that the business had agreed the new licensing deal with Dublin-based Allied Imports.

“We have transitioned to a licensing model with Allied Imports and as such we have changed our supply chain, staffing, and sales and marketing models to reflect this, all of which carried costs for 2019, said Ms Barry.

Allied Imports owns brands including Tipperary Crystal.

“We have been working with them over the last six months to develop lots of brand new products which are really exciting,” Ms Barry said.

Sales of the company’s core product, the Irish Fairy Door, comprise 40 per cent of the company’s revenues.



READ SOURCE

LEAVE A REPLY

Please enter your comment!
Please enter your name here