Website optimization startup Intellimize has landed $12 million in new funding, the company announced Wednesday. 

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Intellimize automatically optimizes websites using artificial intelligence. Marketers are able to use the software to try different experiences in parallel and in real time. 

“With A/B testing, all the work is on me,” said CEO Guy Yalif in an interview with Crunchbase News. “With intelligent website optimization, the work is on the machine.”

The company uses machine learning to adjust web pages to respond to a customer’s behavior over time. When a customer goes on a company’s website, Intellimize can give the  customer’s location, time of day, previous website behavior summary, traffic source and other information so marketers can optimize the customer’s experience.

Intellimize says it delivers an average of 46 percent increase in online conversations. And more online conversations can lead to more sales and revenue.

Intellimize, which is based in San Mateo, competes with companies like Granify, accoridng to Owler. 

Addition led the round, with participation from previous investors including Homebrew, Amplify Partners, and Precursor Ventures. The new round brings Intellimize’s total funding to $22 million.

In terms of growth, Yalif said Intellimize had seen its in-target revenue grow 5x in the last year. The company counts Snowflake, Sumo Logic, Tableau, and Unilever Prestige among its customers.

The company plans on using the new funding to significantly expand its team, with a particular focus on people with machine learning expertise, Yalif said.

Intellimize last raised an $8 million Series A led by Amplify Partners in April 2019.

Illustration: Li-Anne Dias

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