Amazon and Flipkart are among the major eCommerce players in India who would be displaying the “country of origin” of products sold by them. The move follows a discussion between federal government officials and representatives of the e-retailers earlier today in the wake of the growing boycott China sentiments. 

Sources in administration told us that the government told the eCommerce companies about how it had made it mandatory to mention the “country of origin” for sellers registered with the Government e-Marketplace, used by the federal government to procure goods and services. “We sought the cooperation of the eCommerce players to replicate this and even mention the percentage of Indian components in these products,” the source said on condition of anonymity.

What’s behind the move?



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