In-depth: How Microsoft could build an empire of mobile Xbox gaming handhelds

I recently had the opportunity to review the Logitech G Cloud, one of the first in a burgeoning class of handheld consoles that are built on top of Android. I’m also excited to see what becomes of the Razer Edge, a similar device landing in the new year. This new category of handheld consoles is joining a market historically dominated by the unstoppable Nintendo Switch and stand-out releases like the powerful Steam Deck, but there’s every chance for manufacturers to innovate in the space and spark a new spirit of competition.

While using the Logitech G Cloud, my thoughts kept returning to the same place — This device would be better with more Xbox DNA. Microsoft has a unique chance to invest in a new form factor that could potentially reach millions of unique players that currently don’t game on Xbox. I sat down to collect my thoughts, and believe this is exactly how Microsoft can leverage the vast, mature Xbox platform to cultivate a brand-new ecosystem of Xbox and Android-powered handheld gaming consoles.

Creating an alternative Xbox mobile store for all devices

New Xbox Store Mercury

The Xbox Store could absolutely make the jump to mobile devices with the right investment. (Image credit: Windows Central)

It was recently revealed that Microsoft is looking into building an Xbox mobile store for Android and iOS platforms, which would provide an official, gaming-centric alternative to the nearly monopolized Google Play Store and Apple App Store. This goes hand-in-hand with Microsoft’s major investment into mobile gaming, with the company seeking to acquire games publisher Activision Blizzard in a landmark deal worth nearly $69 billion not for Call of Duty, but for King’s Candy Crush series.


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