For a limited time, Snapchatters in the U.S. can access the lens via Lens Carousel and explore the world of Gucci Bloom through AR.

Gucci Beauty/Snap Inc.

Gucci said in a statement, “Tasked with finding all five Bloom fragrances hidden amongst a maze of lush green bushes, red flowers and gold dust, Snapchatters will travel the thorny paths, past flowing fountains and showers of rose petals to unlock hidden extras. The lens also includes a link to visit to browse and shop the Gucci Bloom fragrances.”

The company added that the lens was inspired by the vision for the new scent, adding, “Profumo di Fiori explores the true heart of Bloom, offering an exploration of imagination, freedom and identity mirrored by the radiant floral signature of the new scent.”

Gucci Beauty/Snap Inc.


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