As a stimulus to boost sales in the wake of the coronavirus pandemic Google is making it free for retailers to list their products on Google Shopping, when they appear in Search. More importantly, Google plans to make its ‘Buy on Google’ checkout service commission free.

The ‘Buy on Google’ checkout option will allow customers to order from any store participating via Google.com, or through Google Assistant. Any products that are eligible will boast a blue ‘Add to cart’ button, along with a shopping cart icon that uses the four Google colours.



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