Sporjo, Srinivvasan said, is envisioned as a platform for people who want to work in the sports industry. The company will transform their passion to profession and create a meritocratic pathway in the industry through a scientific and objective process.
It will create a community of job-ready sports management professionals to contribute to the Indian and global sports industry by being the catalyst that binds the candidates to the industry enabling business growth for employers and fulfilling careers for candidates.
“Our aim is to demystify working in sports,” Srinivvasan told ET. “It will help individuals ‘Reach where they belong’. It aims to do the same for companies by hiring job-ready, quality personnel who can help achieve growth.”
Srinivvasan, who continues to consult with Reliance Sports, said that the sports industry is open to hiring good professionals but faces challenges in the form of passionate people, who also need to appreciate the business of sports.
“Candidates would love to work in sports but are not even aware of where to start. Sporjo aims to bridge this gap through its scientific, meritocratic, and objective process,” he said.
Sporjo will act as a one-stop destination for assessment, coaching, training, and jobs, while creating awareness of sporting industry roles and setting the right expectations for the candidates.
“The issue is that there is limited understanding of real-life business problems faced by companies in the industry and many people believe that passion is enough to get a job in sports. The reality is very different. With our solutions, the right candidate can be found in minutes through the Sporjo smart search algorithm,” Srinivvasan added.
The company already boasts of a database of over 11000 passionate sports professionals.
When asked about the timing of the launch, Srinivvasan said that as India aspires to become a sporting powerhouse and host world cups in multiple sports, there is bound to be a demand for local personnel managing these.
“Add to this, new categories opening up such as Fantasy, Gaming, and esports that are already seeing traction with the creation of jobs. Sporjo aims to create an ecosystem of half a million job-ready professionals by 2030,” he said.
Srinivvasan, who has spent over 5.5 years with Reliance prior to launching Sporjo, was part of the team that set up and launched the Indian Super League and subsequent expansion to 10 teams. He was involved in all operations of the league, and had spearheaded the sponsorship sales and marketing functions for the first three years.
Prior to Reliance, he was heading the marketing and sponsorship sales for the Board of Control for Cricket in India (BCCI), working on the Indian Premier League.