The battle for the Indian hinterland continues unabated amongst the two arch-rivals seeking to corner a larger share of India’s growing online shoppers. Barely a quarter ago, Amazon had expanded its local language content and now the Walmart-owned Flipkart has sneaked ahead yet again. 

Of course, it does not take rocket science to figure out that delivering content in the languages of choice is one way to boost sales, as these online retail giants found out over the festive season since September 2019. If Amazon had taken a cue from its rival Flipkart by adding four south Indian languages, the latter got one back by now including Marathi into its system. 





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