- Fitbit is apparently testing a cheaper subscription plan.
- It could cost $2.99 per month and provide access to lifetime historical fitness data.
If you’re a Fitbit user, you probably already know about Fitbit Premium. The subscription service offers fitness enthusiasts detailed insights into their health metrics, including tips on decoding data, advanced sleep stats, training plans, and more. The service currently costs $9.99 a month or $79.99 a year, but the company might soon extend a third cheaper plan to its users.
According to a customer survey accessed by Android Central, Fitbit is asking users to consider a new service tier that costs just $2.99 per month. That’s less than half of the existing monthly subscription price of Fitbit Premium. However, unlike what you get with the costlier plans, this cheap Fitbit subscription plan may not have a lot to offer.
As per the survey, the new tier will give Fitbit users access to additional historical data. The current free Fitbit plan only allows users to see health data from the past 30 days. For some metrics, the information access is further limited to seven days. The cheaper $2.99 plan could extend these timelines. Fitbit reportedly describes it as follows:
See your activity, sleep, stress, and health metrics for the last month, year, forever with unlimited historical data.
As you might know, Google recently completed its acquisition of Fitbit. Under the terms of the deal, the Mountain View-based tech giant cannot use user data for ad targeting. Hence the new subscription plan might be one way Google is hoping to monetize Fitbit data and boost revenue.
There’s no official word on if and when Fitbit will introduce the new plan. We’ll surely update our comprehensive Fitbit guide in case the cheaper plan goes official.
Also read: The best Fitbit wearables you can buy