It’s all part of what Greenfield described as a new era for cars, where data and software creates a new relationship between car manufacturers and consumers.
“We are going to see more change in the next five to 10 years than we’ve seen in this industry in the past 100,” Greenfield declared.
Solving these two issues in particular could help answer some of consumers’ greatest concerns. Greenfield at CES cited data from OC&C Strategy, which found that 60 percent of would-be electric vehicle buyers have concerns around battery range between charges. Around 50 percent also cited concerns around the availability of electric car chargers.
This could help electric cars reach more consumers than ever. IHS Markit data found that around 10 percent of new cars sold in the United States are plug-in models, but this is projected to expand to around half of new sales by 2030 to 2032.
Connected cars and data privacy
Beyond charging points, an increase in data access can also make manufacturers more reactive to consumer needs in other areas. Greenfield noted that Tesla removed adjustable lumbar support for passenger sears in June 2021, as the company’s data found that a tiny fraction of customers ever used the feature.
Greenfield noted that while almost all new cars collect consumer data, they do this to varying degrees. Tesla has been at the forefront of many of these efforts — in 2018, the automaker asked Model 3 owners for permission to start collection of location and video data. The company aims to use this data to improve its autonomous driving efforts.