Kia is pledging to sell one third of its vehicles this year as pure electric or hybrid in a trade-leading initiative as Britain moves towards zero emissions.

Selling 33 per cent of its vehicles in Britain that are in some way electrified, with a third of those fully electric battery vehicles — or about 10 per cent of all its sales — is nearly three times what the UK trade is forecasting.

It comes after this week’s surprise announcement by the government that it plans to ban the sale of new vehicles with internal combustion engines from 2035. This includes lower-emission hybrid and plug-in hybrids, even though they can run on purely electric, zero-emission mode for most of their journeys.

The South Korean carmaker’s


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