Do Not Peek Entertainment, a production company with a focus on esports and gaming, has been officially announced.

The company, which was founded by Scott “SirScoots” Smith and Jason “Alchemister” Baker alongside holding company GG Group, had been teased online for weeks prior to the announcement.

Do Not Peek Entertainment announced
Logo credit: Do Not Peek Entertainment

SirScoots commented in a release: “Content is king at Do Not Peek Entertainment. Our goal is to create top notch original programming and provide world class solutions and services to our clients. Working in a fully decked out studio allows you to focus your energy on creative ideas, and with this setup, the possibilities are endless.”

The company is located in Scottsdale, Arizona, planted within audio and video production studio SNEAKY BIG. The 15,000 square foot facility will allow Do Not Peek Entertainment to produce original content, as well as offer production services to developers, event organisations, organisations, players, and personalities.

Alchemister added: “Selecting SNEAKY BIG as our production partner was the obvious choice for us. It’s a world class facility with top of the line technical capabilities. Just a short flight out of LA, SNEAKY BIG provides ease of access to West Coast talent but without the premium cost.”

Co-founders and Managing Directors SirScoots and Alchemister have been in the esports industry for around two decades, working with major event organisers, developers, and publishers throughout their careers.

Esports Insider says: It’s clear that those behind Do Not Peek have a ridiculous amount of experience and knowledge so we’re genuinely just excited to see what the company can produce in SNEAKY BIG’s huge facility with full creative control.

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