July 24, 2020 – Croatia first in the world to use contactless card payment technology (NFC) for online customer reviews, a game-changer for business globally
In the modern era, there’s no better promotion for your business than online reviews. Comments and ratings on platforms like Trip Advisor, Google and Facebook have replaced slow and unreliable word-of-mouth recommendations in the digital age.
But, how to get those reviews? A huge proportion of goodwill from satisfied customers is lost forever the moment they step out of the door. They can forget every detail of your business, their experience or maybe they just don’t find the time.
Review Booster Pro, an innovative platform from Dubrovnik, offers the best solution yet. It uses NFC – the same technology used by credit cards for contactless payments – to facilitate on-the-spot reviews in super-fast time. It’s a simple solution that could be a game-changer for business globally.
“I’m the CEO and owner of the Mint Media digital agency,” explains Ivan Ivušić who, alongside partner Tomislav Rugole, has developed Review Booster Pro.” We work with a lot of clients in the tourism sector. Over the past few years, we got a lot of requests from clients about how to improve their online reputation. Their main concern was how to improve their ratings and increase their number of reviews of Trip Advisor, Google, Facebook and other platforms, in order to get more visibility and more customers.”
“We tried many different solutions; business cards with QR codes, something you scan with your mobile phone which would take you to a web page where you write reviews. But, the main problem was the speed. Once customers leave a venue, they don’t find the time to write reviews or they don’t remember the name of your business. So, the conversion rates were low. So, we needed something quick and simple, so customers can leave reviews on the spot. This is what the market needs.”
Their solution was to employ NFC – Near Field Communication, the technology you use to pay contactless with your credit card. All newer mobile phones are fitted with this technology. Businesses signed up to Review Booster Pro have RBP boards, which they present to customers after their experience – for instance, while you’re waiting for your restaurant bill. You simply wave you phone over the board, the phone’s operating system reads the chip, your web browser opens automatically and takes you to the RBP landing page of the business you’re in. You then select which of the platforms you’re already signed up to – Trip Advisor, Google, Facebook etc. – and leave your rating or review.
© Review Booster Pro
“The RBP boards are around the size of a large mobile phone – and these can be presented to the customer or even positioned permanently on every table in your bar or restaurant; hotels, dentists, hair and cosmetic salons, retail stores, tourist guides and agencies are also some of our clients,” explains Ivan. Aside from encouraging simple and super fast reviews, businesses using the RBP platform obtain other benefits. On their RBP landing page, where they can place their branded logo and individual text, they can also use banner advertising space to promote existing partners or market different sections of their business. For instance, while a customer is leaving a review of the hotel bar, they will be shown the details of what’s on offer in the hotel’s spa.
Business owners can measure the clicks on each individual board they have. Therefore, a restaurant owner will be able to see which of his staff is obtaining the most reviews. Previously, such information would have been complete guesswork, unless an individual server is specifically named by a customer in a review.
“All of our current clients were already well aware that this is exactly what they need,” says Ivan. “It took about 10 minutes to sell each of them this product. In our extensive preliminary testing, businesses that were averaging 3 reviews a day went up to receiving 15 reviews per day. It’s really a game-changer.”
Future plans for RBP are extremely exciting and they are already searching for ways to move the technology into different forms – imagine having the RBP chip implanted within a laminated page at the end of your restaurant menu. But, for now, the next step is to be recognised by one of the biggest three review sites.
“Trip Advisor has a separate platform which you can partner with to offer content solutions,” says Ivan. “For Trip Advisor, content means simply reviews. They partner with many different solutions which can increase reviews. Our product will be particularly beneficial to them because it not only increases their numbers of reviews, it also increases user acquisition.”
“We are processing our application to become one of these partners. They have different tiers of partners, so if you are successful and reach the top, Trip Advisor then promotes you as a solution to all the businesses worldwide who hold accounts on their platform. That’s out goal. And I have every confidence we will reach it because all other solutions rely on software, many on downloading a separate app. We found no other solution in the world right now that is using NFC technology for this.”