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Coronavirus Updates: How Coronavirus Is Impacting Brands and Agencies

Keep up with the latest using our coronavirus tracker, which includes event cancellations and other impacts of COVID-19 on the advertising and marketing world. To discuss remote work, business impacts and other professional matters related to COVID-19, join our dedicated LinkedIn forum.

Snapchat Might Be Best Positioned for the Coronavirus Outbreak

In a time of crisis, it turns out that Snapchat has emerged as possibly the most reliable social media platform. First of all, the platform’s disappearing messages make it optimized for private conversations, and there’s no central news feed of content generated by users outside of one’s personal network, which means that it doesn’t have the same misinformation problems that other platforms do.

Read more: Its users also provide relevant content, and reliable content from WHO and NBC News that can help users sift through mixed messages about the coronavirus outbreak.

NBCUniversal Will Make Its Theatrical Releases Available to Rent During Pandemic

Following Disney+’s lead with its early release of Frozen 2, NBCUniversal’s new movie releases including The Invisible Man, The Hunt, Emma and the upcoming Trolls World Tour will be available to rent at home as soon as Friday. The move is an extraordinary break from normal theatrical window periods that come as the entertainment and film industries brace for the long-lasting effects of the coronavirus pandemic.

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Read more: The decision comes as a growing number of movie theaters around the country face shutdowns to curb the spread of the coronavirus.

  • Plus, Americans are projected to watch as much as 60% more television and movies at home now that increasingly strict coronavirus-related lockdowns and shutdowns are in place in cities around the country and more people are working from home, according to an analysis from Nielsen.

DTC Leads the Charge of Retailers Closing Shops to Slow Spread of Coronavirus

Since the middle of last week, retailers have been announcing temporary closures of their brick-and-mortar locations, with direct-to-consumer brands leading the movement to stop the spread of the coronavirus. Buzzy, millennial-favorite beauty brand Glossier was one of the first brands to step up, shuttering its four permanent stores on March 13 for “at least two weeks.”

Read more: Once Glossier made the announcement, more brands followed suit.

AMC Networks Touts ‘Viewer First’ Remote Strategy After Upfront Cancellation

After AMC Networks’ upfront plans were completely upended by the spread of the coronavirus, the company revamped its strategy. In lieu of an event, the company is building a screening room for its upfront content, including clips and full episodes of some new shows. While most of its rivals are creating their own SVOD streaming services, AMC Networks is taking the opposite approach, and is in the process of partnering with four AVOD streamers to feature its original shows.

Read more: Learn more about the company’s adapted upfront strategy.

More Coronavirus News:

Ad of the Day: Suki Waterhouse and Argos Prove That, Yes, Some Furniture Is Stylish Enough to Wear

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