marketing

Coca-Cola Sidelines Super Bowl Ads for the Second Year in a Row



For the second consecutive year, Coca-Cola has decided not to play in this year’s Super Bowl, as the beverage brand focuses on existing sports marketing plans. The move leaves rival Pepsi’s Super Bowl 56 presence without a major challenger during the broadcast. Pepsi previewed its “cinematic, supersized, five-headliner” Halftime Show lineup earlier this week. In…



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