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Brands Find Virtual Ways to Celebrate Cinco de Mayo at Home
Tequila and food brands are leveraging social media and other long-distance tactics not only to celebrate Cinco de Mayo with consumers, but also to support the struggling restaurant and bar industry.
In addition to Taco Bell’s at-home Taco Bar, Avocados From Mexico launched a gamified digital program encouraging consumers to make guacamole at home. Patrón is introducing several digital initiatives, including opening a Virtual Bar via Instagram Live to raise money for bartenders and hospitality workers. Cholula will also use Instagram Live for its first Tacothon, which will raise money for independent restaurants.
Streamers Are Using Extended Free Trials in an Effort to Hook Housebound Viewers
Streamers including AMC Networks’ Epix and Showtime have extended weeklong trials into monthlong offers, while other services, including Amazon and HBO, have opted to make some programming available entirely free. It’s partially a gesture of goodwill for homebound viewers, but it also gets people hooked on a service’s programming and converts them into paying customers.
We talked with execs from Showtime, ViacomCBS and WarnerMedia about how they’re focusing marketing efforts on targeting the right programming to these free trial accounts and marketing toward them both in and out of the platform.
How Brands Made the Best of Star Wars Day in Quarantine
Fewer brands seemed to jump on the Star Wars Day bandwagon than in previous years, but there were a few notable moments. Disney’s big announcements included the early release of Star Wars: The Rise of Skywalker along with more new content from the franchise on Disney+. Other memorable stunts included a 3D-printable version of the tracking fobs from The Mandalorian, created by digital experiential agency MVRK, plus themed dinnerware and food storage containers from Corelle and Pyrex.
7 Tips for Building a Business in a Recession From Someone Who Did Exactly That in 2008
Businesses seeking to grow during the pandemic face a steep challenge—but not an impossible one. In this Voice piece, Ashish Toshniwal, CEO and co-founder of Y Media Labs (YML), offers several key takeaways from his experience building the company during the 2008 recession, when the market for mobile apps barely existed. “Look ahead and not behind,” Toshniwal writes. “The world is not stagnant; business opportunities ebb and flow.”
More of Today’s Top News and Highlights
Ryan Reynolds’ New Mint Mobile Ad Is Packed With Self-Mocking Jokes and Easter Eggs
In a video released Monday, Ryan Reynolds explains that the first full commercial for Mint Mobile was bound to be an ambitious one—but for obvious reasons, it didn’t work out. What we got instead is perhaps better. Reynolds presents a classic slideshow to demonstrate the perks of the brand, and after that, his screen share reveals a chaotic desktop full of Easter eggs for fans.