Amazon’s Ring subsidiary, most known for its video doorbells, is thinking beyond the home for its next big product. It’s called a Ring Car Cam, a $250 dual-sided camera that keeps an eye on your car’s interior as well as the road.
“That’s significantly more expensive than a lot of dashcams already on the market,” wrote CNET’s Ry Crist, but it also has features others don’t, including built-in connectivity and interconnectivity with Ring’s apps and ecosystem. “In Ring’s eyes, expanding into automotive security was a natural next step for the brand, and one that lines up with customer demand.”
The device has a microphone you can use to activate a recording a with a quick voice command, “Alexa, record.” Or you can disable the microphone, as well as the interior-facing camera, by sliding a privacy shutter over the lens. Crist called that feature in particular “a welcome addition for a product from Ring, which last year revealed that it reserves the right to share user footage with law enforcement without user consent during emergency situations.”
Preorders begin Thursday at a $50 discount, or $200, before the price jumps back to $250 when it launches in February. Ring will also charge $6 per month Ring Protect Go subscription to enable LTE connectivity, but it’s not required.