CEO of Singapore's Creative Sim Wong Hoo, Who Took on Apple … – Bloomberg

Sim Wong Hoo, who founded Creative Technology Ltd. in Singapore before sparring with Apple Inc., has died. He was 67.

Sim died peacefully on Jan. 4, the company said in a Singapore exchange filing Thursday. “This is a sad and sudden development,” interim CEO Song Siow Hui said in the statement. Song, who was president of the Creative Labs business unit, said the firm will continue to realize its late founder’s vision and strategy. 


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