Dubai-based tech startup Loyica is targeting small entrepreneurs and SMEs who cannot afford a customer relationship management (CRM) from the big players with its flexible and advanced features and at a fraction of the cost.

CRM is a tool to manage a company’s interaction with current and potential customers and improve business relationships. It compiles data from different communication channels such as website, telephone, emails, social media platforms, marketing materials and businesses learn more about their target audiences to better serve them.



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