It’s that time of the year again, Black Friday 2021 is upon us and with it comes a bevvy of impressive discounts and deals on some of the latest and greatest smartwatches (and activity trackers) out there.
Whether you’re in the market for an Apple Watch or are after the perfect Fitbit companion, the smartwatch and fitness tracker market is arguably more capable and competitive than it’s ever been before.
As the old adage goes, “time is money” but hopefully this rundown of wearables will help you make better use of the first while costing less of the second.
Best Smartwatch Deals
Here are the very best deals we’ve come across. For more smartwatch deals, see our dedicated deals page.
1. Huawei Watch 3 (Active Edition)
Now: £279 (£70.99 off)
Huawei’s most powerful smartwatch yet boasts an integrated eSIM as standard, SpO2 tracking and an all-new user experience in the company’s own HarmonyOS. Despite how new it is though, you can already find it with a solid discount on Amazon.
2. Garmin Venu 2
Now: £265 (£94.99 off)
Amidst Garmin’s most recent timepieces, the Venu 2 offers up one of the richest feature sets in the company’s wearable portfolio. It’s also one of the few smartwatches with Amazon Music playback support and currently enjoys one of its biggest discounts on Amazon to date.
3. Samsung Galaxy Watch 4 (44mm)
Now: £219 (£70 off)
The larger 44mm casing size of the brand new Samsung Galaxy Watch 4 – one of the best smartwatches on the market – is seeing great reductions on the likes of Amazon. Discount varies by colour, double check before purchase.
4. Samsung Galaxy Watch 4 (40mm, cellular)
Now: £239 (£50 off)
If you like the Galaxy Watch 4 but like the idea of the smaller 40mm cellular variant, AO is currently offering the wearable with £50 off. Discount varies by colour, double-check before purchase.
6. Apple Watch Series 6 (44mm)
Now: £309 (£100 off)
Get £100 off the 44mm variant of Apple’s Series 6 smartwatch, with a matching Sport Band. ECG and blood oxygen sensors are the latest additions to the wearable’s already stellar feature set, while the fact that the Series 7 is now on the scene is only going to drive down the price of the Series 6 even further.
7. Samsung Galaxy Watch 3 (41mm, cellular)
Now: £363.70 (£65.30 off)
The LTE variant of the smaller 41mm casing size of 2020’s still-excellent Galaxy Watch 3 enjoys a price cut in this latest Amazon deal, no doubt thanks to the arrival of its superb successor, the Galaxy Watch 4.
8. Huawei Watch GT 2 Pro
Now: £139.99 (£160 off)
The most premium and powerful member of Huawei’s Watch GT 2 series, the GT 2 Pro boasts a refined design, hewn from luxurious materials that include titanium, ceramic and sapphire glass. On Amazon, it’s now available at more than half off.
Similar Black Friday reductions across the company’s smartwatch portfolio are also available on Huawei’s own website.
9. Fitbit Sense
Now: £189 (£90.99 off)
Fitbit’s most capable activity and wellness tracking smartwatch stands out with its EDA sensor and accompanying stress management features, along with skin temperature detection and Alexa, built-in.
For Black Friday 2021, it also receives its biggest Amazon discount to date.
11. Amazfit T-Rex
Now: £87.20 (£41.80 off)
2020’s Amazfit T-Rex still impresses with its ruggedised design and broad raft of features at an incredibly low price, especially when you factor in this latest Amazon deal means it’s more affordable than it’s ever been.
12. Apple Watch Series 3 (42mm)
Now: £199 (£160 off)
Apple’s most affordable Apple Watch is now even cheaper, thanks to this Amazon deal on the 42mm casing size of the Series 3.
13. Huawei Watch GT 2e
Now: £64.99 (£44.01 off)
The fitness-focused Huawei Watch GT 2e boasts features like sleep, stress and SpO2 monitoring, as well as sporting a bright 1.39in display, swim-proofing and an eye-catching design. Right now, available with a sizeable discount on Currys but we have seen it at this price before.
What smartwatch should you buy?
There are two overarching types of smartwatch frameworks you’ll likely encounter. One – in the vein of the Apple Watch – features a colour touchscreen and often supports apps, while the other combines an analogue watch with smart features. These are semi-smart or hybrid watches and typically use less battery since they’re not required to power a full-face display.
You can find in-depth buying advice on smartwatches in our round-up of the best smartwatches available right now.
The Apple Watch is still the dominant force in the smartwatch market but many smartwatches from the likes of Fossil and now Samsung run various incarnations of Google’s Wear OS.
Make sure you consider whether or not your phone is compatible with the smartwatch you’re after too; the Apple Watch only plays nice with iPhones and most Wear OS watches require your phone to be of a certain age and running a certain version (or later) of iOS/Android.
There are also designer smartwatches that often run Wear OS from brands like Diesel, Armani and Tag Heuer. They are often very expensive, so if you have your eye on one of those it’s a good idea to look out for discounts.
Smartwatch Deals: Is pay monthly worth it?
Seeing as smartwatches work hand-in-hand with your smartphone, many phone retailers and network carriers let you split the cost of a cellular-capable smartwatch over your pay-monthly phone plan. Of course, these deals work to finance the device, so it’s worth weighing the long-term costs against the upfront costs before you commit.
Alternatively, while some plans let you share your phone’s network and contract, there are still other plans which get you separate unlimited data allowances for your Apple Watch (and other select LTE-capable watches).
In the UK, EE and Vodafone are the two networks that carry the likes of the Apple Watch and Samsung’s latest smartwatches on cellular. You can often get the device for £0 upfront too. See Vodafone’s Apple Watch plans here and EE’s plans here.
Similarly to buying a new phone on a monthly plan, however, you do end up paying more at the end of the contract, but if you prefer to pay in small increments instead of all at once, this may be the better option.
Where to find smartwatch deals
Amazon often has some of the biggest discounts on smartwatches and other tech but it’s always worth shopping around if you don’t see something you like in our selection here.
If you find that you’re missing out on Amazon’s Lightning deals, which run for just a few hours and offer limited stock, we’d recommend signing up for Amazon’s 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you’ll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.
Sign up for Prime now to make sure you’re ready.
Beyond Amazon, here are a few of the best places to check for bargains:
Of course, the smartwatch itself is only part of the equation. You may also want to use a different strap from the one provided or freshen the look if you’ve been using the same strap for a while.
This might be especially relevant to Apple Watch users, with the plethora of band choices available (here’s how to change your Apple Watch band). The Apple store may be an obvious place to find straps for your Apple Watch, but you’ll be hard-pressed to find any bands for less than £49/US$49.
You can, however, find third-party alternatives on Amazon for less than £10/US$10, though make sure you’re buying it for the correct watch casing size. Gearbest is another place where you can find watch bands of various designs but at more affordable prices.