Amazon has a firm grip on the budget tablet market with its range of Fire tablets thanks to its powerful brand and the fact that it can undercut its Android competitors on price.

This means you’ll get better quality hardware than on an Android tablet at the same price. However, there’s a catch: Amazon tablets don’t have any Google services on them. If you have an Android phone and you’re used to using Gmail, Google Maps, the Chrome web browser and other apps you may be disappointed that you can’t install them on a Fire tablet. (But you can use most of them in the web browser.)

Instead, Amazon has its own versions of these services and apps, including its own video service, Prime Video and music streaming from Amazon Music.

Ultimately, Amazon wants you to use these services, buy apps from its app store, download books from its Kindle store and buy physical products from its main store. Not entirely surprising if you think about it, and that’s largely what Apple does with its iPads.

None of these are reasons not to buy an Amazon tablet. After all, you probably shop on Amazon already and if you’re after a tablet primarily for entertainment, you’ll hardly notice the difference between the Fire range and an Android tablet.

There are loads of big-name apps available including Netflix, catch-up TV services plus lots of free games and apps which are more often than not Android versions, because underneath that dark interface, all Amazon Fire tablets are based on the Android operating system.

Fire tablets are great for kids and adults alike and Amazon offers specific kids versions of all three models. Those cost more but come with a protective case, a great two-year warranty that covers accidental damage and a 12-month subscription to its kids content (Fire for Kids Unlimited or FreeTime Unlimited if you’re in the US.) which includes videos, games, apps and books.

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So the question is, which model should you buy? Briefly, here’s a summary of the key specs of the latest versions showing how they compare.

Note: the new Fire HD 8 replaces the 2018 model. It’s actually available in two versions. The Fire HD 8 Plus has the same specs listed below, but has 3 GB rather than 2GB of RAM, wireless charging and comes in an extra colour: Slate. It’s £20 / $20 more expensive, too.


Fire 7 (2019)

Fire HD 8 (2020)

Fire HD 10 (2019)

Price (from)

£49.99 / $49.99

£89.99 / $89.99

£149.99 / $149.99






1024 x 600 (171 ppi)

1280 x 800 (189 ppi)

1920 x 1200 (224 ppi)


Black, Plum, Twilight Blue, Sage

Black, Plum, Twilight Blue, White

Black, Plum, Twilight Blue, White


Quad-core 1.3 GHz

Quad-core 2.0 GHz

Octa-core up to 2 GHz


Yes, hands-free

Yes, hands-free

Yes, hands-free


Mono speaker, built-in microphone

Dolby Atmos, dual-stereo speakers, built-in microphone

Dolby Atmos, dual-stereo speakers, built-in microphone


16 or 32 GB (expandable by up to 512 GB)

32 or 64 GB (expandable by up to 1 TB)

32 or 64 GB (expandable by up to 512 GB)


2Mp + 2Mp rear

2Mp front + 2Mp rear

2Mp front + 2Mp rear


Dual-band Wi-Fi (802.11n)

Dual-band Wi-Fi (802.11ac)

Dual-band Wi-Fi (802.11ac)

Battery Life

Up to 7 hours

Up to 12 hours

Up to 12 hours



USB-C faster charging

USB-C faster charging


295 g

335 g

504 g


192 x 115 x 9.6 mm

202 x 137 x 9.7mm

262 x 159 x 9.8 mm

Best Amazon tablet 2020

Fire 7

Amazon Fire 7 (2019)

Fire HD 8

Amazon Fire HD 8 (10th gen)

Fire HD 10

Amazon Fire HD 10 (2019)


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