New Delhi: US tech giant Apple is poised for a record quarter in October-December as iPhone sales in India is expected to touch 1 million for the first time and the company is likely to cross 2.5 million shipments for the whole year, highest since 2017, the Economic Times mentioned in a report citing industry trackers.
In the July-September quarter, the company has shipped 800,000 iPhones, its highest in a quarter. Worth mentioning here is that Septmber quarter sales was achieved before the launch of its flagship, 5G-enabled iPhone 12 series when it reduced prices of older models and launched offers for Diwali.
In the September quarter, Apple sold 1.15 lakh MacBooks, registering an annual growth of 23% while Apple Watch sale touched 1.27 lakh, 87% higher than the last year’s figure. Only iPad sales, at 81,000, saw decline on an annual basis.
Apple is now the leader in India in the premium smartphone market with 36% market shares. On the overall basis, the company is expected to double its share to 2% in India, the business daily mentioned citing analysts at Counterpoint Technology Market Research and Canalys
“After three years of slow growth and erosion of market share, Apple has made a strong comeback, despite the pandemic and fierce competition in the premium segment,” the publication quoted Adwiat Mardiker, a research analyst at Canalys as saying.
Prabhu Ram, head-industry intelligence group at CyberMedia Research, said the iPhone SE 2020 and the iPhone 11 performed “exceptionally well” in the July-September quarter, contributing as much as 70% of Apple’s shipments. “With the new Apple online store and attractive bundled offers, Apple has been on course for its best outing yet,” he added.