France’s competition agency has announced a $1.23 billion fine against Apple saying the tech giant conspired with distributors of gadgets such as the iPad to fix prices and limit competition.

The decision came from France’s L’Autorité de la concurrence and is its largest fine ever. The agency said Apple tightly restricted supplies and effectively required distributors such as Tech Data and Ingram Micro to charge the same prices for devices that could also be purchased through its own online and physical retail stores.

“It is the heaviest sanction pronounced against an economic player, in this case Apple, whose extraordinary size has been duly taken into account,” said Isabelle de Silva, the director of the agency in a statement.

The agency also respectively levied fines of $84.7 million and $69 million against Tech Data and Ingram Micro for their roles in agreeing to terms that hurt other smaller distributors.

Apple is among the Silicon Valley companies that have been under growing regulatory pressure from European Union regulators as well as various member states. The company is still appealing a decision over its Irish tax breaks that the European Commission found allowed Apple to dodge more than $14.5 billion in taxes. Apple was also implicated in a deal that led to a $1.23 billion fine against Qualcomm that prevented other companies from competing fairly against the smartphone giant’s chip business. And last year, Apple agreed to pay France $571 million in back taxes.

VB TRansform 2020: The AI event for business leaders. San Francisco July 15 - 16

The latest dispute, according to the French competition agency, involved sales agreements for Apple products and services, though not iPhones.

READ  Leaked TCL is an alternative to foldable phones, but still has a tablet-like screen - TechRadar India

The case has its roots in a dipute between Apple and one of its leading French resellers, eBizcuss. The latter accused Apple of abusing its position and in 2012 the reseller shut down in France as a result of what it claimed was unfair competition. The company was part of the Apple Premium Reseller program, which are stores that only sell Apple products.

The French competition agency said that under the APR program, partners were told in advance how many of each product would be allocated to their stores. And they were essentially required to charge the same amount for Apple products as did Apple.

As part of the APR program, Apple published “recommended” prices, and then tightly restricted promotional materials a distributor could use. Promotions were heavily restricted, and one distributor said if they ran a promotion Apple didn’t like, the company would retaliate by limiting product supply.

The result limited pricing competition for about half of the retail market for Apple products in France. In addition, the agency found that Apple limited supplies to APR partners during moments of heavy demand around the launch of new products to stear customers to its own stores. Because Apple knew that its APR partners operated on very thin margins, any shortfall in supply could be fatal, the French agency said in its announcement.

Under French law, a company is not allowed to work with distribution partners to determine prices, and must treat them the same way they would treat their own internal sales channels. That includes allowing them to determine on their own how many and which products they wanted to order from the wholesaler, in this case Apple, the French agency said.

READ  Smartphone sales tank in China as coronavirus dampens demand: government data - Midwest Communication

VentureBeat has reached out to Apple for comment and will continue to update the story.



READ SOURCE

LEAVE A REPLY

Please enter your comment!
Please enter your name here