Apple CEO Tim Cook in a recent interview mentioned how the iPhone camera has played an important role in capt…Read More

Like it or not, Apple with the iPhone almost 13 years back changed the smartphone game forever. Since then smartphones have become ubiquitous and their reliance on it has grown multi-fold. Apple CEO Tim Cook in a recent interview mentioned how the iPhone camera has played an important role in capturing historic moments. In an interview with CBS, Cook was speaking in reference to the death of George Floyd and the Black Lives Matter protests that were sparked after it.
“We are humbled by it,” said Cook, before adding, “some of the most dramatic societal changes have occurred because someone captured video,”. Cook said that Apple “put a camera in everybody’s pocket.” “The thing that has changed though, and we’re very proud of this, is that we put a camera in everybody’s pocket,” he further said. Cook said that “it becomes much tougher as a society, I believe, to convince themselves that it didn’t happen, or that it happened in a different manner or whatever it might be,” speaking about the role of the iPhone camera.
While Apple or the iPhone didn’t really ‘invent’ the smartphone camera but at the turn of the last decade, the iPhone changed how people used their smartphones.
Cook also spoke about how Apple and its employees are dealing with the current situation and working away from Apple offices. “The thing that I worry that we’ll be missing is the serendipity that we all count on. And for that reason I can’t wait until we’re all back together,” he said.
Cook said that these are uncertain times and people don’t like uncertainty “as a general rule.” Very few people, he said, thrive on uncertainty and that they try to make things more certain by estimating where things are going. “The most important thing for us is, we viewed it as a challenge to overcome,” he added.



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