In the second installment of Adweek’s Adnatomy—a new video series exploring how brands, agencies and production companies continue to make commercials during the pandemic—we sat down with the SimpliSafe team to chat about their latest spots starring Robbert Larson, the home security company’s masked-yet-friendly spokesperson.

Hear how members of Calyer Creative, Element Productions and SimpliSafe’s in-house marketing team worked together remotely to shoot the spot during atypical circumstances.

Watch the Adnatomy exclusive and full ad below:


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