The 45’s crisp modernising of Giugiaro’s design has produced a look – “tight corners and short overhangs” – that will form part of a suite of Hyundai design styles, with the brand planning to develop more distinctive designs for each of its models. It will also visually differentiate its electric cars from its ICE models.
“Looking forwards and backwards helps us diversify our portfolio,” said Lee. “This will be the language for just one electric car. The next EV will be completely different.”
Lee likened Hyundai’s next-generation range to chess pieces rather than Russian dolls, each piece more individual, “but part of an underlying Hyundai philosophy. We want to add emotional value through sensuous sportiness, and bring the emotional side of our cars up to the same standard as our value for money.”
The 1974 concept’s original front-end shape has been reinterpreted in what Hyundai calls a “kinetic cube lamp” design – essentially, a panel of LEDs, acting as the headlight, that produce a theatrical light display on start-up. The same effect is created at the rear.
Hyundai also employs LEDs for the 45’s badging. Meanwhile, a charge indicator at the bottom of the doors allows the driver to quickly see how far they can drive before getting in.
Technology developments showcased on the 45 concept include a camera monitoring system, which is said to leave room for “self-driving system applications”. As is common on concepts, cameras replace the side mirrors and are kept clean by a lens that rotates past a brush.
The interior is even more minimalist than the exterior and dispenses with a centre console. The designers have employed a mix of fabric, wood and leather inside. The dashboard is dominated by a substantial screen that combines the instruments and infotainment, which, Hyundai claims, can be controlled via a “projection beam interface”.
The 45’s interior is a pointer towards the world of autonomous cars, according to the firm. The 45’s generous width and flat floor provide living room-like space, the battery pack that lives beneath offering potential for underfloor heating and cooling, said Lee. The production version will not be fully autonomous and nor will it have clamshell doors, but expect furniture-like interior architecture and warm, inviting materials. “You won’t be disappointed,” added Lee of the production version.