Marketing your business is extremely important for its success. Making sure that you budget well when it comes to marketing is something you need to plan for. Most companies have a limited budget when it comes to marketing, but this doesn’t mean that you can’t market well. It is best to use a limited budget to your advantage. Limits mean you have to get creative, and in doing so, it can help you stand out from the crowd. If this is something that you can relate to, here are some unique ways you can market your business to help you stand out.
If you want your marketing strategy to be creative, imaginative, and original on a smaller budget, then you need to use guerilla marketing. Using this technique allows smaller companies that have a limited budget to successfully compete against larger companies. Some examples of creative ideas using guerilla marketing are organizing a flash mob to grab attention from the crowd and to make people aware of your brand. If your location is brick and mortar, then you can pay someone to draw up some eye-catching wall art with chalk. Finally, if you’re selling a product that can be used on the street, then you should consider employing people to go undercover to promote your product to potential customers directly.
Social media connects millions of people with each other all around the world. So, using this tool as for marketing is a fantastic opportunity that you need to take advantage of. Using popular social media channels such as Facebook, Instagram, Twitter, Snapchat, Pinterest, and LinkedIn are the best place to start. All these social media platforms are unique in their own way, which means your marketing method will need to be altered to fit each platform. Rather than trying to master them all at once, it is best to start with one that you can effectively build up, as this is proven to be more successful in the long run.
Everybody loves a freebie. Giving away fun and/or desirable items is a great way of building up your brand awareness in a positive manner and is brilliant for connecting with potential customers. You can either get people to ‘share’ your status and select a random person to win or you can throw a competition. The prize doesn’t have to be expensive, just desirable.
Having items with your brand name or logo on them that you can sell or give out at promotional or networking events and/or conferences is a very effective marketing technique. You can also be creative and design unique items to give out. An example of this is custom shaped USB flash drives. Drives with custom shapes really stand out and you can design them to be more relatable to your brand, like making them into the shape of your logo or the product that you are selling.
Milking the Media
If you can get the media to feature your business, then you have successfully marketed your company for free. To try and capture the media’s attention, create a publicity stunt, the crazier the better. You could do something to give back to the community. Making sure you send out a press release beforehand is advisable. You could sponsor an event and can donate your products in the process. Finally, you can nominate your company for a business award or contest. Making sure you are aware of radio, print, and TV interviews are also advised.
Building up your marketing strategies slowly whilst being unique is a great way to start without costing you the world. With success comes more profit and it will also mean that more people are aware of your brand’s existence. Only then will it be your time to go big with your marketing strategies.