You are right on when it comes to Apple (“ Apple’s vanishing trick sparks iPhone fears”, November 3). Not being a teenager or the wealthy parent of one, for more than a decade I bought iPhones, iMacs, MacBook Pros and desk devices because of their functionality for work and home and for what I perceived to be better quality, and an overall fun experience. No more.
It started with the iPhone. The transition from a 6 to a 7 and the later models was a step back. Years after the introduction of the 7 and a couple of lost wireless earbuds later, even my 15-year-old niece chose to go back to the 6 phone because she no longer wants to lose another pair of wireless buds or carry the multiple accessories/adaptors needed to listen to her iPhone or Mac.
More recently Apple removed many of the features of the MacBook Pro that made the devices easy to use. It eliminated the “mag-safe” AC adapter (which lights green when the computer is charged and was designed to prevent one from inadvertently knocking the computer on to the floor) and replaced it with a cheap short cord, likely to need replacement in less than six months.
It replaced the USB drive with a new “USB-C” version, requiring an external adapter to connect to most other devices. It eliminated the ability to use an internal SD card, a great way to store photos and movies internally thus not running the risk of misplacing drives for less than half the price that the company charges for the same storage. All this while increasing the cost of the units themselves and requiring new accessories that significantly increased the cost of a functional device.
Apple’s chief executive Tim Cook boasted not long ago of his vision of the entire world going wireless. He got it wrong. Imagine all the landfills needed to rid ourselves of anything wired; and besides, the newer devices require a lot more accessories to function — surely not an environmentally friendly move but a move to extract more money from the consumers.
Unlike his predecessor Steve Jobs, who truly cared for the experience that these devices enabled, Mr Cook focuses on the bottom line. His strategy may keep the boat afloat for a while, but not for long. There comes a point where the image fades and smarter ideas take control. I for one started looking elsewhere.
Scarsdale, NY, US