Pacific Life Combines Tech and Business in Revamped Annuity Site


Pacific Life has redesigned its annuities website, in an effort to keep up with the ever-growing expansion between technology and business.

The new website, stemming from a “multi-year collaboration between technology and marketing professionals” within Pacific Life’s Retirement Solutions Division, offers an extension of educational content surrounding annuities, says Pacific Life.

The refurbished site will contain personalized dashboards, “actionable information” for common problems faced by retirement investors (from Social Security to women and financial empowerment), and is mobile optimized. Enhanced search capabilities will be included in the site’s revamping as well.

“It’s no longer a business-as-usual world,” says Christine Tucker, vice president of marketing for Pacific Life’s Retirement Solutions Division. “Well-designed and robust digital resources are now essential in helping financial professionals serve their clients’ needs. By that, I mean much more than providing online product information. Through digital and web-based media, we can help financial professionals enhance their strategic knowledge, discover new opportunities, effectively engage with clients, and discover new ways to build their businesses.”





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