Louis Vuitton’s World Cup Gear Is Once-Every-Four-Years Luxurious


A trophy case, a trophy trunk, and some seriously covetable soccer ball luggage.

Think about the most famous trophies in sports. Now think about the beatings they take. The NBA’s Larry O’Brien trophy? Michael Jordan cried on it, and LeBron James, who sweats like a champ, has given it no fewer than three bear hugs. The NHL’s Stanley Cup? Babies have been baptized in it. They’ve also taken dumps in it. You get the idea: being a trophy is a tough life.

The good folks at Louis Vuitton know this, and they’re here to help. For the last two World Cups, and for this summer’s in Russia, the famed luggage wizards at LV have crafted a one-of-one travel case for the trophy. The result is a big beautiful box, chromed out and leather-padded and severely cushioned and covered all over by the classic Vuitton monogram. If you’re going to transport the most desired athletic trophy on the planet, this is the way to do it.

If you just need to transport, like, a pair of jeans and a couple changes of underwear, but would prefer to do so in a manner befitting a globe-trotting, soccer-observing, Vuitton-stanning gentleman, le Maison has you covered there, too. Starting on June 14th (the day the World Cup kicks off), you’ll be able to buy classic LV bags—the Keepall duffle and the Apollo backpack—along with smaller leather goods, all done in bright-colored, soccer ball-patterned Louis leather. In the spirit of, uh, team spirit, you can get your LV gear in the colors of your home country, or whichever one you’re rooting for, or whichever one is currently processing your application for an offshore account. You know: some beautiful gear befitting the beautiful game.

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And if you’re really trying to lean into the 2018 World Cup’s Oligarchs Gone Wild flavor, well—you guessed it: Louis Vuitton has something for you, too. In this case, a trunk (based on the brand’s classic versions) that opens to reveal the 13 soccer balls used for the last 13 World Cups, all made especially for you (well, for Vuitton and then for you) by Adidas. What do you get the man who has everything? I wouldn’t presume to know, but I bet an extremely fancy leather-wrapped trunk filled with thirteen match-grade soccer balls would be a good start.

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