When it comes to growing your small business, few things are as effective as a solid marketing strategy. Getting on top of your marketing allows you to gain leads, drive sales, build brand awareness and establish a strong customer base among many other benefits. If you don’t have the first clue about how to implement a powerful marketing plan for your small business, follow these five simple tips:
Networking is one of the most important things any business owner can do for their company. As well as increasing your chances of getting referrals and growing your customer base, having a strong network can provide you with plenty of opportunities for learning and growth. There are numerous ways to network, from official events and local meetups, through to more informal methods. Wherever you go, make sure you’re always carrying a stack of business cards and some branded corporate gifts to hand out in case you meet someone with whom you might be able to create some business synergies.
Build an Online Presence
Even if you run a small café with mostly local clientele, the benefits of having an active online presence for your business are undeniable. Being present across social media and having your own website can assist in attracting customers who may not otherwise know about your business and help you build a loyal following. Leveraging social media to your advantage can also assist with getting the word out about your brand – according to a recent study, 71% of customers who have had a good social media experience with a company are likely to recommend it to others. If you’re unsure how to create a strong digital footprint, speak to a qualified web agency for some guidance.
The power of online reviews these days is undeniable. 90% of consumers read online reviews before visiting a business, while 84% trust them as much as a personal recommendation. Online reviews are like today’s word of mouth, except they’re in the public eye for all to see. To gain customer trust, make a habit of collating good reviews and testimonials about your business and showcasing them on your website or social media channels. Don’t be afraid of bad reviews, either – make sure to respond to them politely and use them as a tool to improve your business.
Leverage Email Marketing
Email marketing is something you can’t ignore when it comes to your marketing strategy and is one of the most effective methods for driving customer acquisition and retention. According to a study, every $1 spent on email marketing equates to a $44 return! Build an email list by offering incentives like a discount code or loyalty program in exchange for a customer’s contact details, then decide what kind of content your email marketing strategy will include. You could do anything from gift guides and catalogs through to industry news.
Tell Your Story
A large part of your marketing strategy should be about building your brand, which includes telling your story and putting a unique spin on your business. Customers align best with companies that have a human element since it allows them to establish an emotional connection. You can achieve this by incorporating your brand’s values into your marketing strategy, sharing how and why you started your business in the first place and detailing how your company can solve the customer’s problems.
Creating a powerful marketing strategy takes patience and creativity, but it’s definitely not beyond the scope of any small business! The hard work you put in will help to build a strong customer following, drive sales, and increase brand awareness.