- Angela Gonzalez-Rodriguez
UK-based Asos has just announced a partnership with Re:Tech, an Israeli
innovation hub, to scout local e-commerce, adtech, and fintech
Re:Tech is a retail-oriented hub founded in 2017 by Yael Kochman and
Alla Foht and Based in Tel Aviv which focus on connecting startups
developing e-commerce, adtech, fintech, and fashion-related technologies
with interested companies.
“Israel is renowned for its cutting-edge tech startups, many of which
are developing solutions across retail, fashion and e-commerce,” Cliff
Cohen, chief information officer at Asos, said in a statement. “With
Re:Tech’s help, we’ll be able to plug into this thinking to solve
challenges and potentially foster long-term partnerships.”
As part of the partnership, Re:Tech will manage a number of development
labs and events designed to bring together Asos representatives and local
startups, explained both companies in a statement. The first event is set
to take place in Tel-Aviv on June 19.
This is the second big collaboration of Asos with an Israeli company,
after launching a joint venture last April with Israeli fashion startup
Zeekit Online Shopping Ltd. As part of the collaboration, Zeekit’s virtual
fitting room technology was integrated into a new feature in Asos’ clothing
app, which simulates how a certain item looks on different body types.