Apple is promoting a new video titled “iPhone XR – Color Flood.” Apple says “Make room for color. See the all-screen Liquid Retina display on iPhone XR with the best battery life in an iPhone.” One line in the lyrics that stood out for me as the video played out was “Run away from the humdrum.”

 

The oddity of the commercial is that the “rainbow” of colors presented in the video go beyond those available for iPhone XR. You could see that in the cover shot from Apple’s ad below. There you’ll see green and purple which are not available for the XR model. Why would Apple add those colors into their ad? It would seem that the added colors better reflect the LGBT Rainbow Flag of colors. I wonder why Apple would do that?   

 

 

Song: “Come Along” by Cosmo Sheldrake https://apple.co/2Q81KVO

 

Song lyrics could be found here.

 

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