You’re WILDLY overestimating consumer purchasing decisions if you honestly think an average person has any idea what a nit is.

Perhaps, but I think a growing number of consumers are becoming more informed about tech specs. Look at the popularity of YouTube tech channels like Linus Tech Tips, Marques Brownlee, and many others. They’re pretty mainstream. Even MacRumors is a top website for all things Apple, and these forums are full of tech savvy consumers.





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