Web and mobile application security vendor High-Tech Bridge has debuted a channel program today around its artificial intelligence (AI) technology.

The VAR program targets resellers, as well as MSSPs, SIs, consultants, hosting providers and IT security distributors. It is centered on High-Tech Bridge’s ImmuniWeb AI products, which are used for application security testing, discovery and defense, using machine learning and AI for intelligent automation and acceleration of application security testing.

The program also includes marketing support, such as compensation for joint marketing efforts, free product licenses, free trials for joint customers and free tickets for “leading” cyber security conferences. Plus, VARs can opt to leverage personal manager and product customization, the vendor said.

High-Tech Bridge already has technical alliance partnerships with F5, Barracuda Networks and Imperva, and claims this will “generate additional sales volume for the resellers with products of these companies in their portfolios”.

In an interview with Channelnomics, Ilia Kolochenko, CEO of High-Tech Bridge, noted that the vendor also has other technology and business partners, such as PwC, but it’s the firm’s first big launch of a pure VAR channel program.

“Today we feel fully ready to deliver value both to our VAR partners and their clientele on the growing application security market,” Kolochenko told Channelnomics.

When asked how this program will differentiate from other security partner programs in North America, Kolochenko pointed to the vendor’s “award-winning AI technology”, highlighting its “proven effectiveness, efficiency and track record”.

“Thanks to our machine learning technology, we managed to automate a lot of time-consuming processes without any reduction of quality or reliability, substantially saving costs. Thus, we can offer our partners highly competitive commissions and very attractive incentives to increase sales volume,” he said.

High-Tech is hoping to add about 100 VAR partners to the program over the next 12 months.

Kolochenko noted that with North America being one of the most important and attractive regions for the security firm, it’s reasonable to say that at least half of those 100 will likely come from the U.S.

High-Tech Bridge is headquartered in Geneva and has an office in San Francisco, California.



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